TEMAN EVANS
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Branded Environments/Products
Spatial environments designed with new brand initiatives in mind and filled with innovations intended to resonate with consumers, increase revenue and generate media impressions for clients. [SCROLL DOWN]
Starbucks University Village
Re-launch
Seattle, WA
The in-house design team at Starbucks proposed an update of Starbucks University Village (the 2nd Starbucks ever created). CEO Howard Schultz proclaimed the effort a dismal failure. The design lacked “coffeeness.” I was tasked with creating a new strategy that (1) leveraged Starbucks brand equities, (2) updated the exterior and interior store environment to maximize traffic and (3) put forward new innovations to increase revenue.
Bon Appétit Magazine Pop-up
New York, NY
Bon Appétit Magazine had the bold idea to launch a mega-sized pop-up restaurant (the largest ever). The magazine’s advertisers (EVIAN, GHIRARDELLI, etc.) would showcase their products and celebrity chefs would whip up custom menus for diners...and for ONLY 10 DAYS. The venue? A dank, dark, abandoned Hardrock Cafe in Manhattan. I was tasked with creating the concepts and aesthetic direction for the environment and taking the project all the way to launch.
Marriott Hotel Group Re-brand
All Renaissance Hotel U.S. Properties
After a thorough internal audit Renaissance Hotels and Resorts identified their target customer as someone they named “the Discoverer.” The current hotel brand did not cater to this customer...at all. I undertook an extensive audit and analysis of Renaissance's buisness objectives. Afterwards I was able to create new brand initiatives and design concepts for the lobby/bar, workspaces and hotel rooms that would actually resonate with the Discoverer. This brand positioning included several experience pillars that differentiated Renaissance from its competitors.
Esquire Magazine Pop-up
New York, NY
Esquire magazine teamed up with Blackrock Development Corporation to promote the builder’s latest condo, an ultra high-end building that overlooked Central Park North. To spur on sales of the units Esquire asked a clutch of luxury brands to take over the condo’s penthouse for 2 months. Each brand was given a room in the apartment. I was tasked with developing a bar design strategy, aesthetic direction, marketing concept and launch for the St. Pauli Girl beer brand..
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