Consumer Products & User Experience

U.S. Supermarkets

 

I assisted the students in a re-brand of several iconic consumer products. I had each student began with a detailed visual audit of the supermarket shelf, consumer and economic trend research, demographic research, a competitor audit, and an audit of the brand’s history to create a new brand positioning strategy. What followed was weeks of packaging/identity re-design through prototypes to determine aesthetic direction, build in user innovations, ergonomics, sustainable materials and maximize packaging location on the supermarket shelf.